Social Media for Councils

This interactive session will provide Council staff with the skills, knowledge and confidence to better communicate and connect with their communities on social media.

During the full-day workshop, particpants will learn about the current social media lanscape, the fundamentals of a winning social media strategy, how to plan and create compelling content, what tools are right for their council, effective community management and how to evaluate social media channels.

Participants’ learning will also be supported with a range of resources including:

    - A social media strategy template

    - A Social media size cheat sheet

    - A guide on how to engage on Facebook

Who should attend

Communication officers, marketing officers, elected members, senior Local Government directors, media officers, customer service managers, community consultation officers, and staff interested in latest-trends within social media.


Participants will develop skills and knowledge in:  

  • Social media landscape in local government
  • Are you on the right social media channel for your Council?
  • Social media strategy fundamentals & steps
  • Creating engaging content & tools
  • How to respond on social and manage risk
  • How to measure your social media
  • Legal responsibilities
  • Case studies


This workshop is interactive and hands-on, so please bring your laptop, tablet or smartphone to the workshop.

The facilitator, Janine Marin, will engage you in demonstrations, discussions and practice activities to assist understanding and application of Social Media strategies.


Janine Marin comes has worked in digital marketing across various levels of government, the most recent being with the NSW Department of Justice where she developed and led the social media strategy and overall management of social media for the Department. However, it was her time working for local government where her passion for digital and government began and continued to grow, so much so that Janine has just launched Digital Honey a creative communications and marketing solutions agency catering to the government and the public sector.